tag:blogger.com,1999:blog-39656561616463560792012-02-02T06:29:24.519-07:00Personal Branding Blog for the Woman EntrepreneurThe success of your business depends on the strength of your brand foundation. You must know how to define, leverage, and market a unique and clear message and communicate your brand excellence.Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.comBlogger1541100tag:blogger.com,1999:blog-3965656161646356079.post-37918127403188098852012-01-25T06:13:00.021-07:002012-01-25T06:13:00.437-07:00Simple Ways to Use Your Time for Greater Freedom When talking with women in all stages of business, I notice a common theme in what they want out of their practice – more freedom! They want to feel that they have some sort of control over attaining their vision for their ideal life and business that supports that, without having to feel like they need to be doing something all the time. So, I want to share a few key ways Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-44361847899481577322012-01-11T04:36:00.020-07:002012-01-11T04:36:00.167-07:00Five Simple Steps to Take Your Business to the Next Level It’s important when starting out to understand that your business, like everything in life, has its cycles. There are ebbs and flows, periods of great clarity, and periods where you may not feel as confident or together about your direction. These cycles happen no matter what phase of your business you are in.
Whichever phase you’re in, you need a path that you can follow. You need aLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-33809069600142633642011-12-21T04:58:00.000-07:002011-12-21T04:58:46.153-07:00Simple Tips for Marketing SuccessThe New Year is just about here and I know that you’re itching to get better and quicker results in your business! The absolute best and most effective marketing begins with a strong foundation.
Here are 5 simple tips for marketing success:
1. Don’t make this common mistakeThere is one mistake that solopreneurs almost always make. This is the mistake of NOT being clear on what they want to Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-5023937445442010092011-12-07T05:30:00.007-07:002011-12-07T05:30:00.664-07:00Simple & Creative Tips For Planning A Profitable YearWomen solopreneurs—healers, coaches, consultants, strategists—love the idea of “having a plan,” but they often struggle with where to begin and how to create one. In planning ALL of the many details of marketing different programs, attending events, having personal time, and so on throughout the year, it can leave your head spinning. The planning process can feel overwhelming and once you have Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-75440697053994665102011-11-09T05:12:00.027-07:002011-11-09T05:12:01.153-07:003 Simple Steps to Make Your Programs Compelling to ClientsThe challenge that many entrepreneurs have is they have a lot to offer their clients—sometimes it seems like too much—and it can feel overwhelming. You want to give your clients everything, but you're just not sure how to offer it.
One of best strategies to organizing your services, so you're not overwhelmed is to create programs and packages.
To make your programs compelling to clients and Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-17141105090601408052011-10-26T05:48:00.011-07:002011-10-26T05:48:00.585-07:003 Ways to Grow Your Business in 30 DaysEntrepreneurs, like many people, get used to creating income in certain ways. If you want to grow your business to that next level, there are times when you have to be a little more creative, especially for service businesses, like those of the entrepreneurs who I work with.The key to creating a quick infusion of cash is to understand what motivates people. What I often speak about is how emotionLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-35967535533429405032011-10-12T04:24:00.000-07:002011-10-12T04:24:44.619-07:003 Simple Steps to Uncovering the Link Between Your Spiritual Money Path & Your Business RevenueFor most entrepreneurs, generating revenue is seen as just one of those tasks that you have to do, but it isn’t the primary reason most people go into business.
They go into business because they want the freedom to be their own boss. They want to have more flexibility with their time, make a great impact or difference for others, express their creativity or help other people.
A business can’t beLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-84181352104441918852011-09-14T07:21:00.000-07:002011-09-14T07:21:23.597-07:00Handling Debt with Confidence and ClarityFeatured Article By Kendall Summerhawk
There’s no question about it: if you’re running a business (or thinking of starting your entrepreneurial venture) then debt is likely something that’s on your mind.
Some financial experts (like Suzie Orman for example) will advise that you save a year or more of expenses before starting your business. Now, I’m no financial advisor but if I — and the Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-86111111265639202002011-08-31T05:31:00.000-07:002011-08-31T05:31:54.598-07:003 Keys to Feeling More ALIVE...So You Stop Robbing Yourself of JoyYou know 'that' incredible feeling – you feel creative; ideas flow naturally; your body feels expansive and open; you have hope, faith, and courage and everything you do is a success; you feel love all around; you desire to dance or sing for no particular reason; your writing flows; you and your clients are in perfect harmony, coming up with solutions with ease; you feel...alive.
Pretty awesome Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-55072134151638624792011-08-17T05:30:00.001-07:002011-08-17T05:32:35.981-07:00Get Unstuck (NOW) and Move Your Business Forward...No Matter WhatMany entrepreneurs make the choice each day―whether they're aware of it or not―to stay at the same dissatisfying place. This is especially true for women entrepreneurs who deeply desire to make a difference through their work, yet they fear stepping forward in one way or another to take the action needed to start, grow, or revive their business.
They stay stuck by believing that they're not Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-15942600024321096032011-07-20T06:08:00.000-07:002011-07-20T06:08:00.948-07:00Are You Confused With What Your Brand Is As a Service-Based Professional?Branding is an ultra-hot topic these days and has been for a long time, yet there is still a lot of confusion about what a brand really is. In a recent conversation about branding, I expressed that the easiest and most concise way that I can define it is to say, “A brand is a unique promise of value.”
Let's take a look at this definition, “A brand is a unique promise of value.”
'Value' is Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-57036316822469405442011-07-06T06:04:00.002-07:002011-07-06T06:11:06.882-07:003 Keys to Ensuring You Have a Strong Niche You may have heard this many times before and from my years in brand development for companies as well as with entrepreneurs, it consistently rings true: The more narrowly defined your niche, the more profitable your business.
Many women entrepreneurs have a difficult time narrowing their niche because they know that their service can help anyone—what they do transforms lives in one way or Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-89985692895009441822011-06-22T05:38:00.000-07:002011-06-22T05:38:05.245-07:00Are You Really Connecting with your Niche?So, what is a niche?
Your niche is not just a group of people who are similar in age, location, or personal interests.
Your niche is a special combination of the people you serve, the specific, unmet needs and problems they have, and the unique way in which you help them solve those problems and address their needs. (The unique way in which you do that is through your uniquely branded signature Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-36184176731050529322011-05-25T04:51:00.000-07:002011-05-25T04:51:53.151-07:00Simple Ways to Access the Power of Gratitude in Your BusinessThe practice of gratitude as a tool for happiness has been in the mainstream for years. Long-term studies support gratitude’s effectiveness, suggesting that a positive, appreciative attitude contributes to greater success in work, greater health, peak performance in sports and business, a higher sense of well-being, and a faster rate of recovery from surgery.
But while we may acknowledge Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com1tag:blogger.com,1999:blog-3965656161646356079.post-25073193317537104852011-05-11T05:08:00.000-07:002011-05-11T05:08:23.842-07:00Unlock Your Powerful, Instantly Recognizable Personal Brand
What's your brand excellence?
What is my personal brand anyway?
I speak a lot on branding and this question comes up almost every time...and for good reason.
Branding can be defined in many ways and the term 'brand' is often confusing for people because there are many elements that make up a brand and it can be difficult to pinpoint what a 'brand' really is.
A 'brand' is essentially howLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-73700119292525385812011-04-24T16:29:00.001-07:002011-04-25T04:51:35.019-07:00YOU - In Business! Free Tele-Seminar Starting May 4, 2011Women Experts Share Their 'Secrets'
5 Powerful Experts! 5 Weeks! 5 simple strategies that you can use TODAY to get known by your money generating community
This no-cost teleseminar is about helping YOU—the heart-centered solopreneur with a vision for her business—be successful in all areas of your branding and marketing!
Check out the details, the topics and the presenters at http://tinyurl.com/Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-7352362620560905272011-04-20T04:16:00.001-07:002011-04-20T04:22:02.034-07:00Get Better Results by Starting from Where You AreDo you want...more?
The women who come to me are at a place in their life and business where they want more. They want more time with their family; they want more time for themselves (imagine that!); they want their business to bring in more income; they want to feel more fulfilled doing what they love, helping to transform the lives of their clients and make the difference they are meant to makeLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-74926490358954878342011-04-06T05:00:00.000-07:002011-04-06T05:00:20.465-07:003 Tips to Stop Feeling Overloaded and Overwhelmed in Your Business...Starting TodayI'm hearing ya' ladies.
If you're like many of the women coaches, consultants, trainers, planners, network marketers, and really any creative and motivated woman in business I've met, you struggle with overload!
Whether it's information overload where you're in the stage of your business where you're learning how to put everything together and get clients OR you're at the stage where you're Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-2746917129893281762011-03-23T04:25:00.000-07:002011-03-23T04:25:48.534-07:005 Key Areas to Building Your BrandPrefer to listen? Click here
Are a passionate entrepreneur with a vision for your work and making a difference? If you are like the women entrepreneurs who I know, you are determined, driven, enthusiastic and ready to show your brilliance to those people who you serve, but perhaps don’t know where to begin, what to say, or what next steps to take.
The fear of not making the right decisions, Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-33456160274828686162011-03-09T05:37:00.000-07:002011-03-09T05:37:50.735-07:00How to Dig Out of Information Overload and Focus On Getting Your Next Client
Rather listen to this article? Click here
Does this sound familiar?
“Help, my inbox is filled with unread newsletters, my desk filled with papers and to-do lists, my shelf filled with information products I haven't looked at, and I can't keep up with all these tele-seminars!”
Have you ever found yourself in this spot where you feel completely overwhelmed with everything that you are trying to Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-90502861806101595762011-02-23T10:31:00.000-07:002011-02-23T10:31:50.755-07:00Top 3 Barriers Holding You Back from Getting More Clients
Rather listen to this article? Click here
If you are like most entrepreneurs at the beginning stages of your business—whether you are starting a new area of your business; you are a new entrepreneur coming from a corporate job; or switching the area of focus in your entrepreneurial business completely—there are 3 common barriers that are likely the culprit holding you back from getting clientsLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-83217507802571850072011-02-09T06:45:00.001-07:002011-02-09T06:45:00.757-07:00Top 3 Trailblazer 'Secrets' to Managing Your TimeClick here if you would rather listen to this article
Do you have difficulty finding time for everything? Are you often tired at the end of the day from trying to fit everything in?
It's overwhelming...and common. You're going from one thing to the next and you never seem to get everything off of your to-do list. This happens all the time and is one of the most common complaints from Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-50318379576805038432011-02-02T08:53:00.000-07:002011-02-02T08:53:55.104-07:00Pipelines, People, Places and Prices
The 4 P’s of keeping your business activities in balance: pipelines, people, places and prices. Each one of these P’s requires your consistent and careful attention. Without a filled pipeline, you will constantly be looking for new clients. Without connecting with people, no one will know or care who you are. Without visiting the right places, you could miss exciting opportunities and you could Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com2tag:blogger.com,1999:blog-3965656161646356079.post-51297260302725253992011-02-01T06:56:00.001-07:002011-02-01T06:57:09.815-07:00Four Ways to Follow-Up with Hesitant ClientsBy Cheryl IssacI learned this method during my former life as a banker. After three meetings with a potential small business customer, I was about to nail the deal. We were going to transfer some of her business assets from another institution, and provide the funding for her business remodel. This was a big deal for my portfolio. Then she walked in and uttered the dreaded words, "I just don't Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-44319476754781454492011-01-30T10:39:00.002-07:002011-01-30T13:52:49.025-07:00Top 3 Things that Stop Women Entrepreneurs From Having Thriving Businesses
“I don't have enough time to accomplish everything.” “I'm often tired, yet I feel like there are things that I should be doing in my business.” “I want more clients, but I don't know how to go about getting them.” “I'm really just stuck and unsure what I need to focus on in my business to start getting results.” “I'm ready to do what it takes to take my business to the next level, but I'm afraidLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-43592363192457425682011-01-05T07:06:00.000-07:002011-01-05T07:06:35.497-07:00Time Management: Keep Your Eye on the Prize
One of the primary things that cause entrepreneurs to stress the most is 'not having enough time.' Easy to understand, right? We, as entrepreneurs, are ambitious, driven, passionate, and we tend to do multiple things at once (or at least try)... so we often find ourselves stretched to full capacity on a daily basis, stressed, tired, overwhelmed, and unable to be our 'normal' selves for our Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-42414006159822635612010-12-31T10:36:00.000-07:002010-12-31T10:36:17.777-07:00What's Your Time Worth? Make the Shift
Ok ladies, it's time to change up the way that we use our time in the New Year.
We all know that the most precious gift we have is time. Time gives us the ability to do what we want and need in our business (so we can make more money), have time to care for our health and wellness, spend more time with our friends, family and kids, and have more time to renew and reenergize ourselves.
WhatLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-33543406069664342862010-12-14T12:35:00.001-07:002010-12-14T12:35:00.674-07:007 Simple Steps to Marketing Success (Part Two)Part One of the 7 Simple Steps to Marketing Success:
1. Create Your Vision
2. Uncover Your Personal Brand Influence
3. Prepare Your Business Model
Here are four more steps to marketing success to help you prepare before the New Year!
7 Simple Steps to Marketing Success (Part Two)
4. Get to Know Your 'Model' Client Imagine your 'perfect' client. What characteristics and attributes wouldLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-23893931630014310842010-12-13T06:55:00.000-07:002010-12-13T06:55:56.545-07:007 Simple Steps to Marketing Success (Part One)
tweetmeme_source = 'lisahromada';
Ahh, can you feel the magic of the holidays just around the corner!? I know I do. For me, it's a time to shop for toys and goodies for family and friends, find fun ways to wrap gifts, and of course enjoy the spirit of sharing time with loved ones and the joy (and craziness :)) that it brings.
And while I truly love the holiday season, there's also one Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-58159767861196625972010-12-11T08:50:00.000-07:002010-12-11T08:50:35.401-07:00Simple & Strategic Breakthrough Techniques You Can Implement BEFORE the New Year A few weeks ago, I was on a run thinking about the upcoming New Year–2011 and what I could potentially offer in gratitude to my clients and connections. Each year, I like to give a special gift to those on my Brand Excellence Ezine list as well as to my current and previous clients and network of friends.
This year I wanted to create something that all of my clients, contacts, and friends Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-85331972756154868782010-12-09T14:54:00.000-07:002010-12-09T14:54:19.694-07:00Why Can't I Stay Positive All The Time?!Is that little voice in the mind telling you thoughts and beliefs that hold you back from truly moving forward toward the success that you KNOW you're meant to have in your business? It's hindering, isn't it? You're not sure what to believe, who to talk to, how to move forward... and then you start questioning the decisions that you make,... the following article provides an answer to this voice Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-78167849388022406182010-12-05T14:50:00.000-07:002010-12-05T14:50:34.301-07:00Seeds of Possibility - Video Three: 5 Must-Have Marketing Techniques
In video THREE in my (limited time) three part fr.ee video series,
"The Breakthrough Technique to Attracting and Enrolling Clients with Ease and Authenticity, so that You Can Generate More Impact in Your Business, Starting Today”
I share 5 MUST-HAVE marketing techniques to help you attract the interest of clients and open up conversation and opportunities to enroll them into your programs or Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-20040360703208816782010-12-05T14:49:00.000-07:002010-12-05T14:49:06.988-07:00Seeds of Possibility - Video Two: How Does Your Work Positively Impact Your Clients?
In video TWO in my (limited time) three part fr.ee video series,
"The Breakthrough Technique to Attracting and Enrolling Clients with Ease and Authenticity, so that You Can Generate More Impact in Your Business, Starting Today”
we talked about what to say to transform potential clients to paying clients...
__________
So... how does your work
impact your clients?
Share below
What is the Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-5710439118059886832010-12-05T14:43:00.000-07:002010-12-05T14:43:14.818-07:00Seeds of Possibility - Video One: Who is Your Niche Market
In video ONE in my (limited-time) three part fr.ee video series,
"The Breakthrough Technique to Attracting
and Enrolling Clients with Ease and Authenticity,
so that You Can Generate More Impact
in Your Business, Starting Today”
we talked about your niche market as well as two common mistakes you may be making when networking...__________
So...Who is Your Niche Market?
Share below
WhatLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-60626336836167901752010-11-28T10:27:00.000-07:002010-11-28T10:27:28.805-07:00Transforming a Vision Into a Strong Brand Identity
As a personal branding strategist, I work with highly motivated women entrepreneurs and solo-preneurs who want to maximize what makes them exceptional and accelerate their business to gain more exposure, credibility, and visibility AND enjoy more free time.
To do this, I incorporate corporate branding strategies and techniques as well as my training and years of experience in graphic design.
Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-27843612155456486582010-11-16T06:53:00.000-07:002010-11-16T06:53:20.010-07:00How to Generate More Sales During the Holidays, (@energyrichcoach)
It is THE time of year to take a look at what 2010 has provided you and your business and look to 2011 to expand and grow to the next level... You feel it, don't you? 2011 is the right time for you to take that next step and really shine in your business, increase your income, and help more people than you thought possible.
Many of my clients feel stuck where they currently are in their businessLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-17271941739924664972010-11-15T05:53:00.000-07:002010-11-15T05:53:40.133-07:00The 3 Principles to Living With More Joy & Peace
The process of branding and marketing can seem a bit contradictory at times to the way that many of us desire to live our life as heart-based, purpose seekers.
From my experience and for thousands of women entrepreneurs and solopreneurs, there seem to be three primary principles to living a life filled with more joy and peace and away from the frustration of relentless striving and arriving atLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com2tag:blogger.com,1999:blog-3965656161646356079.post-2613645124408377862010-10-27T17:57:00.000-07:002010-10-27T17:57:51.910-07:0010 Ways To Market Your Website on a Budget - Part Two
In part one of "10 Ways to Market Your Website on a Budget," I explored some great and proven ways to get people clicking onto your website!
Your website is one of the most important brand and marketing tools that you have in your business. Are you using it to it's fullest potential and getting people to visit and want more from what you have to offer?
Here are 5 more ways you can market Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-83661475700069938472010-10-20T06:37:00.000-07:002010-10-20T06:37:57.804-07:0010 Ways To Market Your Website on a Budget - Part OneYour website is one of the most important brand and marketing tools that you have in your business. It helps to tell the world about you and your business; it’s a way to capture leads and build your list; and it’s a way to communicate the type of clients who you love to work with and who can benefit most from what you do.
Ways to market your website on a budget (Part One):Write a press release Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-26307622743893810312010-10-18T04:10:00.000-07:002010-10-18T04:10:37.937-07:005 Key Website Tips for Coaches, Healers, Consultants, and All SolopreneursIn preparation for my upcoming free tele-class tomorrow, October 19, 2010, "3 Simple Steps to Create High-Results Marketing Messages," (by the way, there is still time to register: http://tiny.cc/trailblazerteleclass), I took a look at some of the websites of those attending to see how they communicate their excellence in business.
One of the key elements of communication that I'll talk about Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-67182087470151236182010-10-15T15:32:00.000-07:002010-10-15T15:32:59.408-07:00Are YOU a Trailblazer Entrepreneur?
tweetmeme_source = 'lisahromada';
There is an exciting development emerging in business – a new class of women, whose thought-leadership and creativity are guiding others to work with a fresh perspective – one that comes from a deeper part of who they are. These dynamic women entrepreneurs and solo-preneurs desire not only to understand what will enlighten and energize what they do, but willLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-61590503792966598872010-10-07T06:42:00.000-07:002010-10-07T06:42:48.548-07:004 Elements to Make the Most of Your Personal Brand
tweetmeme_source = 'lisahromada';
When I begin to work with organizations on developing or re-defining their corporate brand, I go through many of the same exercises as I do when I am working with entrepreneurs or solo-preneurs. The reason is because the process of branding, whether with organizations of individuals or just one individual, contains many of the same goals. What we want to Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-24344238417469878002010-09-28T05:57:00.000-07:002010-09-28T05:57:27.746-07:00What Makes Up a Brand and Gets People Wanting to Come Back for More?
tweetmeme_source = 'lisahromada';
How do you define branding? What comes to mind when I ask, ”What is your favorite brand?”
Do you picture your favorite car or a logo, or do you recall a positive experience like walking into a salon and being greeted by friendly people who are so welcoming, you would think they knew you personally for years?
There are many elements that make up a brand. It Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-39466522998048390552010-09-20T06:57:00.000-07:002010-09-20T06:57:46.741-07:00Prepare to Move Your Business Forward, Starting Today
What do the next few months have in store for your business?
If you're curious to know the single most important thing you need to do to start, grow or market your business right NOW, you'll want to check out my special gifts page! I have been busy at work creating new content and opportunities for my clients and contacts and I have so much more in store for the New Year!
Right now is the Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-41483342194040296612010-08-27T06:54:00.000-07:002010-08-27T06:54:07.391-07:00Small Business Marketing Strategies - 3 Key Strategies For Maximum Visibility of Your Site
tweetmeme_source = 'lisahromada';
There are several small business marketing strategies that can provide optimal success when choosing the web as your marketing venue. Small businesses today are at a great advantage with the internet providing several tools and resources for internet marketing and traffic generation. Knowing what these small business marketing strategies are and how to use Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-28712165597733898792010-08-09T06:23:00.000-07:002010-08-09T06:23:41.582-07:00How to Get a Big Project Done Faster
tweetmeme_source = 'lisahromada';
I'm patient with people and animals but one thing I am NOT patient with is the time it takes to get stuff done. So when I had to get my new website written I knew I had to do something to make the project fast, fun, and simple.
Writing an entire website from scratch in just 6 working days (and no, I didn't work over the weekend) is no mean feat to accomplishLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-48518247485811526652010-07-26T06:39:00.000-07:002010-07-26T06:39:43.899-07:00Developing a Strong Online Business Brand
tweetmeme_source = 'lisahromada';
Developing a strong business brand is one of the best ways to gain a competitive edge over other online marketers. When working on the internet a key first step is to establish a unique identity that will help you stand out. When you establish a unique online brand people are able to separate you from the 'noise' and better tune into your marketing message. Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-40736055237354178692010-07-14T06:00:00.000-07:002010-07-14T06:00:33.311-07:00How to Sell Service Packages
tweetmeme_source = 'lisahromada';
One of the strategies I've been nagging everyone about lately (yes, I do mean nag--with a smile of course!) is to quit focusing on features and start relishing results. So far, so good. But where a lot of Service Professionals pull up short is when they try to describe their packages. All of a sudden, features tumble out like kittens running amok.
Yes, you Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-47491590216124217122010-07-01T11:21:00.000-07:002010-07-01T11:21:55.311-07:00Is It Possible For ANY Business To Make Six Figures? This Leading Entrepreneurial Expert Weighs In
tweetmeme_source = 'lisahromada';
As you continue to grow your business to new levels, do you ever find yourself feeling stuck or overwhelmed with all the gurus out there telling you what you should do? I know that I have been in that place many times—feeling stuck and unsure if what others tell me will really work for my business. I have been fortunate, however, to have met some pretty Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-6468901343561820572010-06-24T06:23:00.002-07:002010-06-25T11:49:58.786-07:00How to Charge What You're Worth, Get It, and Much More!
tweetmeme_source = 'lisahromada';
For heart-based entrepreneurs, it is often difficult to determine, stick to, and express their fees. Especially for women entrepreneurs who have a big vision for bringing value to their clients. A significant ingredient to making a profitable business is to create a profitable brand. For the entrepreneur, you are discovering and defining your personal Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-62209080219829569412010-06-22T05:33:00.002-07:002010-06-25T11:48:56.088-07:00How to Find the Best Web Designer for YOUR Site
tweetmeme_source = 'lisahromada';
When considering whether or not to work with a web designer, first take close look at the company’s or designer’s portfolio. It’s important that you like the looks of websites they’ve made in the past. If you don’t like their work, it’s simple: Don’t call them.
Try to make a list of a few designers or firms whose work you like. Then, set up time to talkLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-58467581431051856922010-06-17T08:14:00.000-07:002010-06-17T08:14:05.426-07:00The "R" in CRM
tweetmeme_source = 'lisahromada';
Link to full article>>
If customer loyalty is your objective then Customer Relationship Management could be your answer. The CRM concept became popular in the 1990’s as consumers became less loyal and more demanding of the businesses they purchased goods and services from. A decade later, companies began leveraging software applications specifically Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-59119051294658637062010-06-07T06:21:00.000-07:002010-06-07T06:21:28.805-07:00Create a Company Wealth Map - WomenEntrepreneur.com
tweetmeme_source = 'lisahromada';
Your business must do more than make money; it should increase in value and lead you to financial independence.
Many people start their business with a business plan, perhaps for the purpose of getting initial funding from financial institutions or investors. But those plans are designed for lenders, not for business owners. They don't tell business owners Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-42237829808491266832010-06-06T05:56:00.000-07:002010-06-06T05:56:21.594-07:00How to Attract all the Clients You Need
tweetmeme_source = 'lisahromada';
How to Attract all the Clients You Need
by Ileana Kane
I was taught if I work hard and take one step at a time, I'd get to my goal. For awhile that did serve me and it's only one way. What I'm talking about is day to day, striving and struggling to make incremental gains in business. It's the path of conventional growth. What I call ladder climbing instead Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-6528648987119656662010-06-02T06:52:00.011-07:002010-06-02T06:59:36.113-07:00How to Become an Entrepreneur on the Job
tweetmeme_source = 'lisahromada';
Are YOU an intrepreneur? I love this article by Deborah A. Bailey. She talks about having an entrepreneurial mindset within the corporate environment, which I see many times in my work within organizations.
"An intrepreneur is a person who has an entrepreneur skill set but works within an organisation, enterprise, or venture. This could be within an Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-76395774981031223432010-06-01T07:44:00.000-07:002010-06-01T07:44:01.983-07:00Three Personal Branding Lessons From Princess Diana
tweetmeme_source = 'lisahromada';
In unearthing your authentic personal brand, one of the steps is to explore your own purpose and mission. By viewing your career on a larger scale in this way, you gain a new perspective that gives you the guidance needed to be more authentic from the inside-out. That, in turn, ensures that you will be more personally fulfilled by your day-to-day work. For Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-10985817941765980262010-05-28T07:11:00.001-07:002010-05-28T07:12:00.910-07:00Why Are Women-Owned Firms Smaller Than Men-Owned Ones?
tweetmeme_source = 'lisahromada';
By SHARON G. HADARY: The phenomenal growth of women-owned businesses has made headlines for three decades—women consistently have been launching new enterprises at twice the rate of men, and their growth rates of employment and revenue have outpaced the economy.
So, it is dismaying to see that, despite all this progress, on average, women-owned business are Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-25546790491694021262010-05-27T07:02:00.000-07:002010-05-27T07:02:35.898-07:00Grants For Women
tweetmeme_source = 'lisahromada';
Full Post at: http://governmentgrant.com/grants-for-women
Women have had a constant struggle for equality and have made tremendous strides. Yet many still have lower paying jobs and suffer from discrimination in the workplace. In fact, 75% of women make less money than their male counterparts, when fulfilling the same job. Government grants for women are Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-79002448280188300142010-05-21T14:24:00.000-07:002010-05-21T14:24:22.624-07:00Top Five Favorite Ways For Women Entrepreneurs to Become More Productive
tweetmeme_source = 'lisahromada';
Do you need to increase your productivity and efficiency? Would you like to know what are the favored techniques of successful women entrepreneurs when it comes to increasing productivity? I wanted to know, too.
Recently, I did an informal survey of 250 women entrepreneurs asking them this question: "What's the number one thing you do to boost your Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-43113432989675676932010-05-20T06:33:00.000-07:002010-05-20T06:33:17.959-07:00Understanding the Basics of Website Statistics
tweetmeme_source = 'lisahromada';
One of the questions that I often get when it comes to online communication/website design, is "How can I measure results?" One way to measure results is by taking a look at your web statistics before and after you make tweaks and alterations. You first want to have a goal in mind – increase the number of new or returning visitors, get more people to sign up Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-79298501010709629912010-05-07T08:11:00.001-07:002010-05-19T13:07:15.811-07:00Market Segmentation For Online Marketing
tweetmeme_source = 'lisahromada';
Marketing segmentation for online marketing takes many forms, and before you go out and craft your first online marketing campaign, you need to be sure of who exactly each campaign is going to reach out to. Online marketing market segmentation has several similarities as offline marketing.
For example, in the offline world, you will always need to search for Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com2tag:blogger.com,1999:blog-3965656161646356079.post-18427294424394776572010-05-03T06:16:00.011-07:002010-05-19T13:07:32.351-07:005 Small Biz Website Musts
tweetmeme_source = 'lisahromada';
There are add-ons galore when you find hosting. Don't get more than you need.
I recently saw a tweet from a small-business owner who had just purchased a domain name and a hosting plan from a website company.
"There are all these other products . . . which ones do I need?" she asked the Twitterverse.
Choosing a domain name and website hosting plan can Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com1tag:blogger.com,1999:blog-3965656161646356079.post-51234623954218658072010-04-29T06:59:00.002-07:002010-05-19T12:41:02.127-07:00Social Media Marketing Optimization & Online Brand Development
tweetmeme_source = 'lisahromada';
As an Certified Reach Online ID Strategist, I have learned and experienced how important the Web can be for building and maintaining credibility and a strong brand, so when I came upon this post by Lea Charlton, I wanted to share it.
Post:
Internet marketing is not as easy as we would expect it to be, especially when it comes to effective online business Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-23937456440634456982010-04-20T06:45:00.002-07:002010-05-19T12:44:46.452-07:00Affiliate Marketing - How to Grow With Personal Branding!
tweetmeme_source = 'lisahromada';
I meet many networking marketing professionals, many of whom I have gotten to know quite well. One of the primary things that I hear and see is that although they love what they do and the products that they sell, they are not fully taking advantage of their personal brand. I receive questions about how they can stand out online and in-person and attract moreLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-78109970806271252762010-04-15T06:38:00.001-07:002010-04-15T06:38:30.714-07:00How to Outsource Graphic Design Work
Unless you have time on your hands and an artistic flair there is likely to be a time when you will wish to consider how to outsource your graphic design work to a professional.
Graphic Design can cover a multitude of things, from logo and banner design to promotional items such as brochures, calendars, and other promotional material that you give away to your customers.
One of the benefits thatLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-78066292488465318402010-04-09T06:28:00.000-07:002010-04-09T06:28:24.420-07:00Convince with Simple FontsI am a lover of fonts. They can express the personality of your brand in creative ways. However, depending on the application, you'll want to consider simpler fonts for easy readability. Often entrepreneurs and solopreneurs want to use creative, unique fonts on their website (or even in their printed communications) to express their creativity or to try to make their pieces distinct from others. Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-88715521222949527302010-04-08T06:16:00.000-07:002010-04-08T06:16:33.523-07:00Build Your Brand Online with a VideoIf you use video, or plan to use video to market yourself online, you may not want to miss today's (April 8, 2010) interview with Catherine Fennell of VideoBIO. William Arruda, Founder of Reach Personal Branding, will be interviewing Catherine about how to improve search engine rankings with video, increase your visibility online, connect with your ideal audience, and take charge of your Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-52564920455257957362010-04-03T09:11:00.001-07:002010-05-19T12:38:28.870-07:00The Personal Brand, Corporate Brand, and Successful Network Marketing Leader
tweetmeme_source = 'lisahromada';
“Although it sounds counterintuitive, the best way to build your corporate brand is to help your employees build their personal brands.” ~ William Arruda, Personal Branding Guru and Founder of Reach Personal Branding
This point also holds true for network marketing leaders, their teams, and the organizations that they represent. The best way to build theLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-87595999154319554822010-04-01T06:10:00.001-07:002010-05-19T12:45:54.323-07:00Personal Branding For Women Leaders
tweetmeme_source = 'lisahromada';
Branding and personal branding are hot topics in business and personal development now. Why all the buzz? Businesses and people with the strongest brands are the most successful and make the most money. You may think it is odd that a person would have a brand. A brand is more than a logo. In the case of a personal brand, your brand is a sum of your behaviors, Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-52158322143124598202010-03-25T06:39:00.006-07:002010-05-19T12:40:04.313-07:00Goals - Essential Part of the Branding Process
tweetmeme_source = 'lisahromada';
Both in my corporate and entrepreneurial brand development and graphic design work, goals are a significant part of any business and thought-leadership development process. Without goals, you don't have focus and it is impossible to measure desired results. You have to know where you want to be, where you currently are, and how you plan to get to where you Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-45905113497885593682010-03-23T18:44:00.004-07:002010-05-19T12:42:59.382-07:00A Branding Expert Rebrands in a Difficult Market
tweetmeme_source = 'lisahromada';
What I admire most about Catherine Kaputa's messages (in this interview as well as in her book: The Female Brand) is her emphasis on and passion for helping women leaders and professionals discover and build their brand in ways that speak to the challenges faced each day within companies and small businesses. Especially in times, such as these, when Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-69623110589573231912010-03-21T15:22:00.005-07:002010-03-21T15:34:35.993-07:00Brands of a Feather Flock TogetherBrands of a Feather Flock Together — Recently, a blogger asked: Can your personal brand be affected by those who follow you on Twitter? What say you? I say “yes”. You might think that’s kind of harsh especially when those of us who have any presence on...With social networking being such an important topic for entrepreneurs and women business leaders, it is important to know some essentials when Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-26190207965657070982010-03-21T09:07:00.007-07:002010-05-19T12:42:08.997-07:00McDonald's Brand Arches Go Turquoise
tweetmeme_source = 'lisahromada';
On my first visit to Sedona, Arizona, I drove past a McDonald's and was surprised to see that the famous Golden Arches were turquoise. (took the photo shown here).
Having studied brands for many years, the change in color caught my eye. The Golden Arches have been the famous symbol of this global fast-food hamburger chain and seeing this, I wondered if this Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-17337087987850759602010-03-12T05:52:00.001-07:002010-03-12T05:53:59.568-07:00Heaviside: Personal brands must be developed, nurtured and protectedTake a tip from Oprah, Martha Stewart or even Donald Trump. Personal branding works. When Oprah recommends a book, it rockets to the top of the best-seller lists. When Martha pulls out her glue gun, the shelves of craft stores are left bare and when The Donald puts out the word, investors line up to be part of his latest project.Martha, Oprah and Donald may be Oscar winners in the world of Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-24322312721603653152010-03-10T06:09:00.004-07:002010-03-10T06:29:41.559-07:00Branding Your Nonprofit's Mission - Six Items to Consider Before You StartIn the following article by Executive & Life Coach, Sharon L. Mikrut, she speaks to the importance of branding your nonprofit organization to build recognition, credibility, and gain the attention of the audience and investors who want and need to know about you. In addition to the post below, I would like to add a few key brand elements that you must also consider for successful brand Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-69611673747543435592010-03-07T07:58:00.004-07:002010-05-19T12:46:30.876-07:00Small Business Branding - Things to Consider
tweetmeme_source = 'lisahromada';
Branding is a term often tossed about the business world that describes how customers and other companies view a certain business. There are some consulting companies that do nothing but help other companies develop their brand in order to help a business grow. However, many owners of small businesses are reluctant to invest in any type of formal branding Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com1tag:blogger.com,1999:blog-3965656161646356079.post-87384997122312768762010-03-02T06:04:00.000-07:002010-03-02T06:06:38.241-07:00Personal Branding For Women LeadersBranding and personal branding are hot topics in business and personal development now. Why all the buzz? Businesses and people with the strongest brands are the most successful and make the most money. You may think it is odd that a person would have a brand. A brand is more than a logo. In the case of a personal brand, your brand is a sum of your behaviors, attitudes, actions and personal styleLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com1tag:blogger.com,1999:blog-3965656161646356079.post-32363169876073822852010-02-25T06:28:00.006-07:002010-05-19T12:47:18.106-07:00The Benefits of Mindmapping
tweetmeme_source = 'lisahromada';
Mind-mapping is a creative tool that can be used for many applications. The following article talks about mind-mapping used for different applications such as studying, journalling, creating menus, and more. As a Personal Brand Strategist with a specialty in corporate branding, I often use my own versions of mind-mapping to generate creative concepts for Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-27060197670891267642010-02-18T06:44:00.003-07:002010-05-19T12:48:08.253-07:00One Concept That Will Change Your Life
tweetmeme_source = 'lisahromada';
Why is it that we rarely give ourselves an opportunity to succeed? Think about it for a moment...if you would get out of your own way, what could you accomplish? If you eliminated the word "cannot" from your vocabulary, what COULD you do? If you never uttered another "but" from your lips, where would you be?There are two questions most people never get around Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-54831908102941223542010-02-11T06:17:00.002-07:002010-05-19T12:48:36.625-07:00Personal Branding - 7 Easy Ways to Turbo-Charge Your Online Popularity (Starting Today)
tweetmeme_source = 'lisahromada';
With the explosion of Social Media and 'Attraction Marketing Wannabie's'... Branding Yourself seems to be more difficult to grasp today than ever before. Many Struggling New Network Marketers seem to be falling through the cracks. But don't sulk just yet. You don't have to pour molten lava on your face to be recognized online. (OUCH!) In fact, online branding Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-7735923333792753592010-02-04T06:07:00.002-07:002010-05-19T12:44:07.955-07:00Branding - 10 Things You Must Do When You Are Starting Out
tweetmeme_source = 'lisahromada';
Your brand is a vital part of your business identity. It tells customers who you are and what you stand for. It is more than just product name plus logo, it is your business personality. Here are 10 things you must do when you are starting out.1. Identify your brand values. What are the distinctive qualities associated with your product or service?2. What does Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-15110803194546203012010-01-24T08:57:00.002-07:002010-05-19T12:49:06.288-07:00Personal Branding - Do You Know How to Be Successful At Network Marketing?
tweetmeme_source = 'lisahromada';
Do you use a particular brand? Of course you do! An example may be if you order a soda at a restaurant, if they don't have a fer, particular brand you prefer, you may say no thank you, I'll have a water!. You are probably wearing a brand as clothing or driving a brand as a car.. I know plenty of people who will only buy Fords!We live in a world of brands.. And Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-40544360116900017912010-01-21T06:38:00.002-07:002010-05-19T12:49:29.082-07:00Maintaining a Positive Work-Life Balance When You're in Business For Yourself
tweetmeme_source = 'lisahromada';
Whether you have made a conscious decision to start your own business or you have fallen into it by realizing that a hidden talent or casual pastime can afford a nice living, the process of building and maintaining a business can quickly become overwhelming. Take proactive steps to cultivate your growing business while also keeping your sanity.Recognize where Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-30268557778657276062010-01-14T06:26:00.003-07:002010-05-19T12:49:48.188-07:007 Steps Any Solopreneur Can Use to Build a Winning Brand
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What does your brand say to your customers? What, you don't have a brand because you're a solopreneur; a one-woman shop? Ah, but you do. If you have business, you have a brand, whether you realize it or not.Think of some of the world-wide brands we experience every day – Target, Dell, and BMW. Just mentioning these names conjures up a feeling, doesn't it? For Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-65158968034299693062010-01-09T06:50:00.002-07:002010-01-09T06:54:01.657-07:00Overcoming The Stress Of Owning Your Own BusinessRunning your business can be exciting, liberating and profitable. However, many business owners also experience a level of stress that non business owners experience. There are trade offs that come from being in charge.Long hours, missed vacations and deadlines may take a toll on your physical and emotional health, affecting relations with your employees, family and friends in the process. There Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-87229499721974883712010-01-03T13:31:00.002-07:002010-05-19T13:01:04.650-07:00Resources to Find Small Business Loans For Women
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Women are a huge part of today's small business. Universities are seeing a huge increase in enrollment by women in finance and business administration programs. So, it should be no surprise that 28 percent of all small businesses are owned by women, and fully 55 percent of all new startup businesses are owned by women.Just like any other business, being Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-33877649387785035002009-12-29T10:49:00.004-07:002010-05-19T12:50:15.517-07:00Personal Branding Predictions: Top Ten for 2010 | Search Journal
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Personal Branding Predictions: Top Ten for 2010 | Search Journal
Every year since William Arruda founded his company, Reach, in 2001, he has made predictions about how the world of personal branding will evolve in the coming year. Here are his top 10 for 2010! (just click on the link above to be connected to the article at SYS-CON Media)
Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-47035597429545898142009-12-27T14:05:00.000-07:002009-12-27T14:05:33.189-07:00Cut Your Job Search Time in Half | Wireless Developer's JournalCut Your Job Search Time in Half | Wireless Developer's Journal"Careers on Ulitzer - The December 2009 Reach Personal Branding Interview on Thursday, Dec. 10 at noon EST features tips and techniques from David Perry and Kevin Donlin, co-authors of Guerilla Marketing for Job Hunters 2.0.In this guest expert interview with William Arruda, founder of Reach Personal Branding, David and Kevin will Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-66518453514905492602009-12-27T07:49:00.005-07:002009-12-27T07:55:08.314-07:00Enjoy Building Your Personal Brand - Branding YouBranding yourself is the same as creating a "business image" and it is the most powerful way to gain advantage over your competitors. Having the advantage can only be done if you have the best, most unique and strongest image that shouts confidence and is wrapped around your personality. Who are you? Do you want to stand out in the crowd? What do you want to be? Get noticed? If you have not Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-1578568147667684512009-12-24T05:45:00.000-07:002009-12-24T05:45:45.517-07:00Your Employees Are the Brand | .NET Developer's JournalPersonal Branding news post from the Personal Branding Guru, William Arruda ~ "Your Employees Are the Brand""Companies are embracing the idea of employees delivering on the corporate brand promise in ways that are authentic to them."My favorite commercials are those that showcase the real people who contribute their unique strengths and talents to a company/business. Each of the commercials in Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-37454055167527559522009-12-15T06:19:00.000-07:002009-12-15T06:20:47.086-07:00Online Personal Branding - Three Key Ways to Promote Your Expertise OnlineYour brand, whether it be your personal brand, or your business brand is a key piece of your business model that is needed to successfully market your business. Once you've created the right brand, promotion is the next step to using your brand to gain the attention you need for your business. The top three ways to promote your brand are blogging, blogging and blogging. Seriously, blogging is Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-24718496068489201682009-12-11T05:58:00.005-07:002010-05-19T12:51:29.843-07:00Unearthing Your Unique Promise ~ From Small Business Branding to Entrepreneurial Branding
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The branding – and re-branding – of a small business is much like that of an entrepreneurial business. It’s about extracting your business’s unique promise of value in the most authentic way possible and then clearly expressing that promise of value through your work, daily communications, and brand messaging. This is not the easiest process at times simply Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-28218315747259960332009-12-04T06:26:00.003-07:002010-05-19T12:52:01.617-07:00Brand Discovery Phase – The Most Important First Step Toward a Strong Brand Foundation
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In the last few weeks, I had been productively busy participating in the preparation for a brand discovery presentation to a panel of corporate clients. As I was helping to prepare for this presentation, I took note of some things that I wanted to share with you about this important phase in the development of your brand. Many of the exercises and principles Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-62088812482311798912009-12-03T06:16:00.002-07:002009-12-03T06:17:58.797-07:00One Simple Way To Quickly Wean Off Of 1-on-1 ClientsOne Simple Way To Quickly Wean Off Of 1-on-1 ClientsPosted using ShareThisLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-82560880827962872942009-11-29T09:21:00.000-07:002009-11-29T09:22:36.597-07:005 Easy and Effective Holiday Marketing Ideas for Your BusinessIt seems that, at least in the US, the holiday season starts earlier and earlier, with Christmas cards taking over most of the card section of any store right after Halloween (if not before!).And while it bugs me to hear holiday music over the store speakers while I'm shopping for my daughter's Halloween costume (because by the time Santa does visit, I'm quite tired of dreaming of a "White Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-67917067836190091712009-11-26T07:36:00.005-07:002010-05-19T12:52:54.034-07:00What Makes Up YOUR Brand?
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Your Two-Minute Brand Tip:
What Makes Up YOUR Brand?
Building a strong brand takes time. Even the most successful brands take years to develop…then refine…develop some more…and refine. So, what makes up a brand?
Here is your two-minute tip to building your brand.
• Explore and determine your core values and mission. What do you stand for in your business?Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-13828679292325558192009-11-16T05:44:00.001-07:002010-05-19T12:56:47.131-07:003 Keys to a Solid Brand For Your Business
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Are you like many online business owners who are confused or stuck when it comes to creating a unique, memorable, and authentic brand? If so, you're not alone. I've been there myself, so I understand the frustration of feeling stuck on this whole branding thing.
But once I discovered that if I looked at it from a completely different perspective, that my Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-14274384360217862852009-11-10T07:59:00.003-07:002010-05-19T12:56:02.706-07:00Power Up Your Brand: 4 Turbo-Charged Reasons to Brand Your Biz in 2010
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Branding is a hot topic; When I attend networking events and introduce myself, I usually have at least a few people who come up to me at the end of the event to ask me what branding is all about, how it can benefit them, and what I do specifically as it relates to what they want to achieve professionally.
They often express that they want more people comingLisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-15748291095586018642009-11-05T18:10:00.004-07:002010-05-19T12:55:00.835-07:0010 Simple Tips to Creating a Strong and Memorable Brand
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Creative and dependable brands trigger positive emotional responses and make a product and service memorable. Think of your brand as the sum of all of the meaningful elements of your business and who you are at your core. There is a reason why you do what you do; your business is part of who you are, thus your brand is in large part a representation of you. ALisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0tag:blogger.com,1999:blog-3965656161646356079.post-73475604116098542372009-10-30T12:29:00.003-07:002010-05-19T12:53:33.163-07:007 Top Tips to For Building Confidence For Women in Business and Leadership
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As a woman leader in business you always need to know how to build on your levels of confidence. The good news is that staying confident in your abilities is something that you can control. These 7 top tips give you specific ways that you can develop your abilities and increase your self awareness in leadership.
1. Listen. Listening is one of the most Lisa Hromadahttp://www.blogger.com/profile/16285297535603841752noreply@blogger.com0